Our Vision, Values and Mission

Our Vision

To become the consumers’ first choice by leading in chosen categories with superior food & beverage products.

Our Values

Our Mission

We are the leading Jordanian Food and Beverage Company, offering a wide and innovative range of high-quality products to enrich consumers’ everyday lives.

We strive to build strong and long-term partnerships with all our stakeholders and the various parties we deal with.

Our goal is to attract, develop, motivate and retain the best talent.